This idea was born in 2018. Harry (8) & Archie (6) were upset about all the plastic waste piling up in the world.

Two months later, a plan was in place to help untrash the planet®

We scribbled down four guiding principles:

1) Only use 100% recycled materials
2) Make products that last
3) Don't exploit people or the planet
4) Employees get time with their kids or loved ones.

To this day the kids still make decisions in the business.