So we started with a discarded plastic bottle and built a modular frame system around it. Everything clicks together. No metal. No screws. Designed to swap parts and update your look in seconds.

It took 2,503 failed attempts to get it right. We kept going when others would have given up. Two kids hold 50% of the vote. That changes how this company is run.

The result got noticed.

In a Selfridges London window next to Prada. At the United Nations. On two TEDx stages.

Made in Australia. Not outsourced.